Introduction

Artificial intelligence (AI) has surged in popularity and usefulness in recent years, experiencing exponential growth. Its applications in Product Management are particularly noteworthy, especially in enhancing workflow efficiencies and automating tasks. AI tools such as Gemini, OpenAI, and Copilot exemplify how AI can streamline processes, improve decision-making, and drive innovation.

Perfion is perfectly placed to take advantage of these emerging technologies by leveraging the power and flexibility of Actions, particularly the SELECT.API command to interface with any of these AI's with an API. Included are examples of Actions that automate product descriptions and generate SEO keywords, using generative AI to produce text and copy although there has been proof of concept solutions built to interpret and generate image files.